Globalization of American Culture: Outsourcing and Expansion

Cultures and societies interact and influence one another through the aid of globalization. In this way, many foreign lands are introduced to American customs and culture. This allows American corporations can encourage foreign nations to take on American forms of business organization, governance, and society. One example can be seen in Nigeria. After becoming an independent nation, they formed a democracy which mimics American government. As such, globalization of American markets has led to outsourcing of certain jobs in various industries. In the clothing industry in particular, companies can pay much lower cost for significantly more labor. This caused the ultimate effect of reducing costs for mass-production of clothing. The strategy thereby increases accessibility of these items to the general population.  Nonetheless, employees overseas are not treated fairly. One individual reflects on an experience in which she realized that other people might be severely mistreated overseas who produce goods and products for distribution.  During the experience, she saw a note in a foreign language scrawled on the inside lid of a box.  Although she could not read the message, it appeared like a plea for help.  As a result, as industries globalize they are also “Americanizing” markets, negatively and positively influencing foreign cultures and even disfranchising nations.

Globalization of markets also means globalization of culture and Americanization. An example can be seen in the music industry. Since the development of hip-hop in the 1980’s, rap music has continued to spread to other cultures around the globe. From South Africa to Japan, hip hop has made a worldwide impact. Many American rap artists admit that a significant proportion of CD’s are purchased overseas. So much so that, it overseas purchases often exceed the amount of CD’s purchased domestically. This stimulates World Tours, touring places like Germany, Puerto Rico, and Australia. Around the world, various nationalities are also rapping to beats that reflect their culture. Punjabi MC is a DJ out of London of Indian descent who creates beats with a cultural twist. His music often contains instruments and sounds reflective of India and Bollywood and has mixed with famous American rappers such as Jay Z. Not only do American rappers try to make it big in the music industry, talented men in Nigeria, Cuba, and Brazil have done so as well. “American hip hop music coursed the cultural corridors of the globe and has been absorbed and reinvented around the world”, (Nawotka, 2004).

Some argue that hip hop has become popular on a global scale because many people identify with the music. Blacks in New York created rap, using it as a way to express their disenfranchisement. Often rappers express their hardships, challenges, and struggles with poverty. Rappers also oust their feelings about corruption, the government, and racial inequality. As a culturally oppressed people, other societies identify with these feelings of oppression expressed by African Americans. “Hip hop is something Americans take for granted…not so elsewhere, especially in the developing world, where it has come to represent the empowerment of the disenfranchisement of the American dream”, (Nawotka, 2004). As a result, globalization and Americanization has impacted other nations across the world. Globalizing markets means that different cultures and societies will be oppressed and disenfranchised. Rappers in Nigeria also rap about their struggles with poverty. Through American hip hop, artist around the world use music as a way to express themselves, identifying with the want for liberty and social equality.

Americanization is an affect that is currently spreading throughout the developed world. It is especially seen in music where most developed countries are moved and affected by the hip hop phenomenon. Although rap was created in America by Americans, many people around the globe have picked up on this art and changed the music to reflect their culture, or rap to an American beat in their native tongue. However, Americanization can also be seen in other ways as well. McDonalds and other fast food industries is another way nations have become Americanized. This can be seen as American fast-food restaurants have transformed the food industry. Whereas before most restaurants accommodated people to dine-in or order take-out, McDonalds and other industries created the “fast food” market. This encouraged the need to have your food now and prepared for you to have on the go. McDonalds created what is called “McDonadization” and is an industry that operates in the global market and introduced to nations around the world. Processed and precooked food is economic and beneficial in this industry. As a result, many nations have become dependent on processed and preordered food in the same way Americans have. Use to the accessibility and convenience of the fast food market, it can account for the rise in obesity found throughout developed countries of the world.

Ultimately, companies push for globalization and freer trade. They do what makes the most sense from a financial standpoint. When outsourcing, companies are allowed to pay employees less money all the while saving cost. Industries are able to save in cost, because they do not have to maintain conditions and standards present in the United States. As a result, outsourcing and company global expansion has continued to persist in recent years.  Especially when participating in company absorption or global expansion, Americans are moving their services and products to other nations, thus contributing to global Americanization. Cheeseburgers and reality TV are considered American. They were created in America by Americans and today is embedded in American culture and society. Taking cheeseburgers and reality TV across the corners of the world is, in effect, Americanizing global society. It encourages other nations to adapt and utilize American ideals and practices. As globalization continues to transcend, more civilizations will be rapping, eating cheeseburgers, and watching reality TV.

To date, companies have and will continue to reap the greater benefit of globalization. Globalization has a worldwide impact on societies and cultures that can be both good and bad. There isn’t anything necessarily wrong with reality TV, cheeseburgers, and rap music. However, McDonald’s cheeseburgers have been accused for causing America’s rate of high obesity and the first lady herself has encouraged American children to watch less TV and exercise more. Why should companies continue to globalize a market that has already resulted in negative consequences for Americans? Nonetheless, American corporations and industries should first address the concerns of their market at home. Outsourcing has cost American jobs while companies like Comcast hire associates for telemarketing overseas. If industries cannot create jobs for American’s at home, how can Americans continue to consume the outsourced products and services?



Nawotka, E. (2004, December 10). The globalization of hip hop starts and ends with where you’re at. USA Today. Retrieved from


About Russia Robinson

I use my writing talents, and skills I’ve learned through academics and experience, to benefit the greater good of society. Conducting research, writing articles, essays, and blogging, I give informative information on a variety of topics and issues that affect society. I also write creative works like children’s books, short stories, poems, and a novel in progress. I earned a BA in English creative writing and American literature from San Francisco State and graduate studies in Technical Writing at Kennesaw State University. Through my career in education and mental health I have spent more than 10 years’ helping young people succeed. I am a certifiable Language Arts teacher, working in education, social services, and mental health. Interested in my writing services? Feel free to contact me via email.
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